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Playloudr Academy

Practical music marketing for independent artists

Guides, checklists and templates for everything between finishing a song and finishing the campaign — written from real releases, not recycled from other blogs.

Release Campaigns

How to Release Music Independently: The Complete Guide

Everything between finishing a song and finishing the campaign — timelines, distribution, pre-saves, pitching, release day and the weeks after.

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Release Campaigns

How to Promote Your Music: A Practical Guide

The promotion channels that work for independent artists, what each one is good for, and how to sequence them around a release.

Guide15 min read
Release Campaigns

Music Release Checklist for Independent Artists

A week-by-week checklist for planning and executing a release — from six weeks out to release day and beyond.

Guide6 min read
Smart Links

What is a music smart link?

How smart links work, why they matter, and how they differ from a basic redirect.

Guide7 min read
Pre-Saves

How to build a Spotify pre-save campaign

Why pre-saves matter, when to launch, how to promote, and how to track performance.

Guide9 min read
Release Campaigns

How to promote a song before release

Build momentum in the weeks leading up to launch with pre-saves, teasers, and early access.

Guide8 min read
Artist Front Pages

What should be on an artist landing page?

Bio, music, videos, socials — the essentials that turn visitors into followers.

Guide7 min read
Promo Gates

How to collect fan emails as a musician

Build a mailing list with promo gates, and learn what to do with emails once you have them.

Guide8 min read
Music Ads

How to run music ads without wasting clicks

Targeting, landing pages, and measuring what matters so budget goes further.

Guide11 min read
Smart Links

Smart links vs link in bio for musicians

When to use each, the pros and cons, and how they work together.

Guide6 min read
Promo Gates

Promo gate ideas for music artists

What to gate — stems, downloads, artwork, codes — for every type of campaign.

Guide7 min read
Templates

Artist bio template

A proven, SEO-friendly template for writing a professional artist bio.

Template5 min read
Smart Links

Why does my Spotify link open in a browser instead of the app?

What breaks deep links on Instagram and TikTok, and how to make a link land in the Spotify app.

Guide8 min read
Analytics

How to track Spotify clicks from Facebook ads

Why Spotify cannot report your ad performance, and the landing-page setup that can.

Guide9 min read

Put the guides to work.

Every campaign in these guides — smart links, pre-saves, promo gates, release plans — is something you can build in Playloudr for free.